Adding a self-service kiosk to your store can reduce queue times and help increase impulse purchases, so they are a great investment for your business. However, there are several features you should look out for to optimize the natural advantages of a self-service kiosk, and one of the most important is a contactless payment platform.
Contactless is becoming increasingly popular, and it isn't hard to understand why. If a customer needs to use their card, they can simply touch it against the contactless payment tab instead of using the old chip and pin method.
Here are just three reasons why that's going to be a great thing for your business.
1. Faster Payments
One of the great things about investing in a self-service kiosk is that you essentially add another cashier. When the store gets busy, a self-service kiosk will be just as effective at taking payments as an actual cashier, only you won't need to pay them a salary.
Kiosks with a contactless payment option double down on that advantage. It takes time to insert a card in a pin reader, enter your information, and then wait for things to go through. It's not a huge amount of time, but it can help longer queues develop quickly. That's going to turn people off the idea of coming again, and potential customers may walk in, see the length of the queue, and then walk straight out again. A contactless payment barely takes any time; customers will be handled quickly and queues won't get as long.
2. Convenient Payments
The very fact that contactless payments take less time makes them more convenient for customers than a chip and pin machine. However, that isn't the only advantage when it comes to convenience. Most contactless payment platforms can read a card through a wallet or holder, so all people have to do is tap theirs to have the payment go through. It's just a lot easier than having to pull out the card and enter information manually. If people know they can pay with contactless, they'll be more likely to stop in for an impulse purchase.
3. Safer Payments
One of the main advantages of using a cashier instead of a self-service kiosk is that you'll have another pair of eyeballs to watch out for security risks. If a customer is entering their pin number at a self-service kiosk, it's relatively easy for someone to peer over their shoulder and remember the numbers they typed in, and there will be no one looking at them to deter such behaviour.
This can make people nervous about the idea of entering such sensitive information. However, it isn't something to worry about when you have a contactless payment pad since no information actually needs to be provided.